Arsenal Football Club has welcomed 12BET as its official betting partner in Asia.
This long-term partnership will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first-team players to create content as well as other promotional assets.
Chief Commercial Officer of Arsenal, Vinai Venkatesham, said: “We are delighted to partner with 12BET, a company that has a long history of working in football. We have a large and engaged fan base in Asia and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”
12BET Spokesman, Rory Anderson, said: "Everyone at 12BET is very excited about this partnership with Arsenal FC. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches which highlights the strength of their Asian presence. The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base”.
The deal will see the 12BET logo on the famous navy blue-and-white striped shirts for the 2017/18 campaign and on the Baggies' trainingwear.
This first agreement between the Club and a new sponsor is for the Premier League season ahead which kicks off on Saturday with the visit of Bournemouth to The Hawthorns.
It's Albion's first partnership with 12BET. Formed in 2007, the sports betting and casino brand has grown to become one of the most recognisable names in betting with a particular reputation as in-play football betting specialists.
12BET offers competitive odds across thousands of events and is no stranger to the football landscape across Europe's big leagues and Albion are delighted to welcome them in this historic first sleeve deal.
12BET spokesman Rory Anderson added: "We are excited to be the first ever betting company to partner with a Premier League club as both Shirt Arm and Training Wear partner.
The sustained success of West Brom in the Premier League makes them a great fit for 12BET who have a long standing heritage as a recognisable Premier League brand."