Arsenal Football Club has welcomed 12BET as its official betting partner in Asia.
This long-term partnership will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first-team players to create content as well as other promotional assets.
Chief Commercial Officer of Arsenal, Vinai Venkatesham, said: “We are delighted to partner with 12BET, a company that has a long history of working in football. We have a large and engaged fan base in Asia and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”
12BET Spokesman, Rory Anderson, said: "Everyone at 12BET is very excited about this partnership with Arsenal FC. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches which highlights the strength of their Asian presence. The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base”.
Badminton England, the award winning national governing body for badminton, is delighted to announce a new partnership with 12BET which sees the global online betting brand become the Official Betting Partner of the YONEX All England Badminton Championships for the next three years.
Now into it’s 109th year, and positioned as one of the Super 1000 events on the international World Tour, this prestigious annual Championships is the oldest and largest badminton tournament in the world, which sees the best players fight it out to join the YONEX All England’s legendary list of champions.
Adrian Christy, Badminton England’s Chief Executive, said: “I am delighted to welcome 12BET into badminton and to the YONEX All England Open Badminton Championships, one of the ‘must see’ events on the sporting calendar.
“We are constantly seeking partners who will not only enable us to further develop the Championship but who will bring greater fan engagement and experiences across our events and activities - I am really excited with some of the plans that 12BET have for our flagship event.”
12BET spokesman Rory Anderson said, “We are impressed by the huge reach of the Yonex All England Badminton Championships, especially in Asia which is a key market for 12BET. For this reason we are pleased to be able to sign a three year partnership agreement where we can promote our betting services to a large, engaged audience”.
12BET will partner with Badminton England from the 2019 YONEX All England Open Badminton Championships, being held at Arena Birmingham from 6 – 10 March.